ITHAS 2017: Managing change in destinations

ITHAS participants together with Prof. von Freyberg and Prof. Metzler
ITHAS participants together with Prof. von Freyberg and Prof. Metzler


After eleven successful International Tourism and Hospitality Academy at Sea (ITHAS) on boats, in 2017 the twelfth international academy took place on land: in Zagreb and Vukovar, Croatia.

ITHAS 2017 was once again hosted by the Faculty of Economics & Business of the University of Zagreb (Croatia). Prof. Nevenka Cavlek, planned and organised every detail with her well reputed outright perfection, completely justifying once again her title “Queen of ITHAS”. The trip was generously sponsored by I.D. Riva Tours GmbH (Munich). This year’s route took 84 participants (66 students and 18 teaching staff with spouses) to different sites of tourism interest in Zagreb and Croatian’s Province Slavonia with issues of “Managing Change in Destinations” being the leitmotif of the case study module.

Participating universities
The participating universities were the Faculty of Economics and Business, University of Zagreb, Croatia; Munich University of Applied Sciences, Department of Tourism, Germany; the University of Haifa, Israel and the Brock University, St. Catharines, Canada. The students represented an international mix, studying in bachelor or master courses of tourism management. The Department of Tourism of the Munich University of Applied Sciences was represented by 24 students and Profs. Burkhard von Freyberg and Daniel Metzler. Plenary speakers included Erik Cohen, Chris Cooper, Jafar Jafari, Michel Poté and David Fennell sparking cutting-edge academic dialogues with diverse contributions on mobility, destination futures, mega-markets, tourist behaviour, and travel fear.

A colourful programme
The programme included visits to historic sites and war memorials, hikes and a boat trip in nature parks, as well as meetings with representatives of local tourism institutions and other stakeholders. On top, the mixed student crews successfully completed several team building tasks comprising diverse challenges of physical and psychological nature. Indeed, the academic and intercultural trip would have not been complete without reflecting and discussing the experiences over a sample of Slavonia’s wines and the highlight the Traminer.

Being a great success once again, planning of ITHAS 2018 is already on its way…